So . . . the iPod and its countless spin-off products have, if anything, done a superb job of distracting our society. Apple has trained millions of teens and hip-young early-twenties trendsetters that they cannot – for one second – be without their amusement. The iPod now offers distraction in several forms: music, photos, and video.
We are slowly teaching ourselves that every task needs some sort of noisy electronic accompaniment.
God forbid that we just sit and think – hell no! We must continue to mash our brains with the likes of Seether and Nelly Furtado. We must saturate our minds with the same old Will Ferrell sketches over and over and over again, so we can get the satisfaction of being a “funnyman” when we repeat it 10 minutes later at work.
Ew . . . I hate office fucks. Look at this shithead - basking in his idiot-glory.
This perpetual consumption of throwaway media, this constant distraction, will eventually result in an overall dumber society. We are so often distracted, that we never stop for a moment and assess our situation, our lives, or our paths. Perhaps we want to ignore our situations. Perhaps are situations are more painful to face, so we use constant media exposure as one of many numbing devices.
Being constantly distracted has recently been embodied in a product from a company called Atech Flash Technology (AFT). On July 21, 2006, AFT will release the iCarta.
As you can see, the iCarta is a toilet paper dispenser/iPod-dock. The shitter is one of the few places where many of us are actually forced to stop and think. I mean, we’re shitting. We have nothing to do except stare at a wall and focus on our shit. However, because focusing on shit isn’t too pleasant (for most people), our minds tend to wander and we might even reflect about the day ahead or behind us.
However, now, with the iCarta – we don’t have to shit in silence. We don’t have to sit and think. No, for those 4 minutes we’re squatting on the pot, we can fucking jam to Ghostface Killah.
And the last thing we need in our bathroom is Ghostface Killah.
It’s the same idea as having an MP3 player installed in our sunglasses or having a fucking TV on our refrigerator. Can we not be without the goddamned TV while we dispense our ice? Can we deal with it?
Apparently not. People buy them.
